Steps Ahead

Merchandising and Visibility

Merchandising is everything you do to promote and sell your products once the potential customer is in your store.
When we talk about merchandise, we are talking about products available for sale, typically in a retail setting.
Since the sales process often starts with the eyes, merchandising typically involves presenting products in a visually favorable light, to try and encourage purchases

Merchandising Strategies

Some of the most popular ways to entice buyers to purchase include:

  • Window and in-store displays
  • Grouping related products together
  • In-store ads featuring the merchandise
  • Shelf signage
  • Samples and giveaways
  • In-store demonstrations
  • Well-stocked shelves
  • Spotlighting promotional items

Our Clients

Benefits of Merchandising

Some small business owners hire professional visual merchandisers to come in and spruce up their displays and selling floor, finding that the cost is well worth it.
But merchandising goes beyond just moving inventory around, to space planning and product staging. Effective merchandising yields:

  • Higher sales
  • Faster inventory turnover
  • Buyers who spend more time in the store
  • More satisfied customers
  • Increased customer loyalty